Content is king and should be at the core of your marketing campaign
Content Marketing by Plethora llc, a resent report shows consumers are shutting off the traditional way of marketing by ignoring magazine advertising and traditional TV ads. We have become so adept to surfing the web or our mobile phone for specific information; banner or button ads are becoming irrelevant to online marketing.
Todays online marketers understand that traditional marketing is becoming less and less effective but still needed, now is the time to integrate your online and offline marketing and turn it into a lead and profit funnel.
Enter the world of content marketing where we are producing great results for local busineses.
What exactly is content marketing and should you add it to your online marketing strategy?
Content marketing is a marketing technique of creating and distributing relevant, original and consistent content to attract, acquire, and engage a clearly defined target audience with the objective of driving new and current customers to take action when visiting your website.
Content marketing’s purpose is to attract and retain customers by consistently creating relevant and valuable content with the intention of gaining new customers and keeping the one’s you already have. It is a consistent process that is best integrated into your overall marketing strategy, and it focuses on owning media, not renting it for a short period of time.
Content marketing is the art of communicating with your new and current customers without selling. Instead of pitching your products or services, you are delivering information that makes your customers more intelligent. We feel the essence of content strategy is the belief that if we, as business owners, deliver consistent, original valuable information to customers, they ultimately reward us with their business and loyalty.
Content marketing is being used by some of the greatest marketing organizations in the world, including Google, Apple, Target and many others. It is also executed and developed by small businesses and one-person shops around the world. Why? Because it works.
Content marketing is the present and future of marketing. In today’s digital environment of thousands of marketing messages per day; good content marketing makes a person stop, read and think differently about what they are purchasing.
Online Marketing is impossible without great content and the way it is distributed.
Regardless of what type of marketing tactics you use, content marketing should be part of your process. Quality content is part of all forms of marketing:
Social Media Marketing – Content marketing should be part of your social media strategy.
- SEO – Search engines reward businesses that publish original, relevant & consistent content.
- PR – Successful PR strategies address issues readers care about, not their business.
- PPC – You need great content behind your PPC campaign.
Inbound marketing – Content is key to driving traffic, leads and sales. Content strategy – Content strategy is key to your marketing strategy.
According to the Roper Public Affairs, 80 percent of business decision makers prefer to get company information in a series of articles versus an advertisement. Seventy percent say content marketing makes them feel closer to the sponsoring company, while 60 percent say that company content helps them make better product decisions. Think of it this way, what if your customers looked forward to receiving your marketing? What if when they received it, via print, email, website, they spend 15, 30, 45 minutes with it? That is Google marketing that any business would want.
If you like what you have read, consider Plethora llc for you next online marketing campaign.
We are look forward to working with you and your team.
President and owner