Social Media Marketing

Social media marketing is the process of gaining website traffic and attention to your website through social media platforms

Social Media MarketingSocial media marketing programs center on creating content that attracts attention and encourages readers to share it with their social networks. A corporate message can spread from user to user and presumably resonates because it is shared by a trusted, third-party source, as opposed to the brand or company itself. This form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media.

Social media has become a platform that is easily accessible to anyone with INTERNET access. Increased communication for organizations fosters brand awareness and often, increases the customer base. This type of social media marketing serves as a relatively inexpensive platform for organizations to implement with their marketing campaign.

Social networking websites allow individuals to interact with one another and build relationships which in turn increases the trust a customer feels about a brand.

Social Data Changes Everything We Know About Marketing Strategies and the algorithms search engines use with social media changes on a consistent basis.If a company does not keep up with these changes they will be left behind.

The emergence of social media and the steady decline of mass media are the two biggest marketing stories of the decade. Both print circulation and TV viewer-ship have been falling consistently since the turn of the century. In the four television weeks starting March 19 2012, NBC lost an average of 59,000 viewers this is about 3 percent in that 18-to-49 age category compared with the same period last year, CBS lost 239,000 (about 8 percent), ABC lost 681,000 (about 21 percent) and Fox lost 709,000 (about 20 percent).

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The large social media sites have reported massive increase in users since the early days of MySpace, with social media usage among U.S. adults increasing by 800% over the past eight years.

The opportunity of a lifetime for online marketing is now. The rapid transition from tradition mass media to social media presents the opportunity to create impactful, relevant content marketing messages through social media networks. This data-powered personalized marketing approach is not only much more cost- efficient and effective.

Conventional Marketing vs. Personalized Marketing

Conventional marketing is like trying to hit a thousand bull’s-eyes with one arrow. Unfortunately marketers have accepted absurdly low conversion rates for traditional advertising, with a short term singular message for a massive audience. Typically this will requires a significant upfront investment and without a guarantee that those messages are even reaching your or customer demographic.

Through social media marketing a company is able to target their demographic with a tailored message for higher relevancy and, ultimately, effectiveness. This is achieved by analyzing and card sorting a a group of users behavior data and social profile.

Plethora llc – Online brand development, marketing and e-commerce.

A personalized marketing campaign is a three-step process

Data Collection – The first step is to collect user data by social login, social media engagement website and customer anaytics. Social Login provides a permission-based way for users to register.
Data Segmentation – Crunching data and deriving meaning from it is the crucial second step in the personalized marketing process. This includes analyzing the data to identify customer identity and behavior by using it to create powerful personalized social media marketing campaigns.
Data Conversion – After data is collected, analyzed and segmented, it needs to be converted into actionable insight. This means tying the data you have collected and analyzed into the marketing strategy you currently use.
Please do not rely on old technologies and tactics like buying back links to attract customers through search and boost conversions. We have accepted abysmal conversion rates as the norm, but now we possess the insight and tools to transform the way we market our products and services.

If this makes sense, let Plethora’s team of experienced online marketing experts help with achieving your companies goals.

I look forward to working with you,

Joe Napolitani
President & Owner